Top 10 reasons why you need Digital Marketing Services
Top 10 reasons why you need Digital Marketing services
While all these tasks might be overwhelming for businesses, it is a necessary part of the process, if you wish to build a successful company in the long run. This is the reason digital marketing is very important for you to survive and thrive in today’s market.
1. Long-term strategy to help your business
According to research by the Blue Nile, it has been found that almost 80% of users prefer brand websites and user reviews while searching for something online. Also, over 20% of users browse blogs, and social media platforms to find a solution for their problems. As more and more people are available on the internet today, it is imperative for companies to realise how long-term digital marketing tactics can help you build a quality customer base and enhance reach.
2. Personalization for your customers
Identifying your customers and segmenting them according to their needs is important. While personalization is the key to providing users with resources or services tailored to their requirements, it has become a necessity in B2C markets. A good way to personalize engagements is to keep the content hyper-targeted and send relevant emails to your customer base. In fact, personalization and targeted emails can lead to a whopping 200% increase in lead conversions.
3. Social media marketing and paid ads
Social media is a blessing in disguise for every company-big or small. It should not be alarming to note that more than 60% of Instagram users are comfortable with the platform to find new products. An engaging digital marketing strategy will not only solidify your online presence but also open a new channel for sales. From Facebook and Twitter to Instagram and LinkedIn, new platforms can be leveraged to find the best digital marketing service provider even for small businesses. Furthermore, paid advertising will also help B2B and B2C companies with digital marketing.
4. Online events: Webinars and email marketing
With the Coronavirus pandemic still affecting most parts of the globe, travelling and physical presence have become a problem, leading to the importance of conducting events online. When done right, promotional events such as webinars and other influencer-led campaigns or workshops can assist in establishing your brand and connecting with users, generating numerous leads. Also, as discussed before, targeted email marketing can prove to be a smart move if one is tight on budget.
5. Saving money, energy and resources
One of the major advantages of digital marketing is that digital marketing is not only more effective than traditional marketing methods but also cheap. An SEO-driven digital marketing strategy can offer lucrative ROI for business owners. Not to mention that it costs 3 times less than the conventional marketing methods.
6. Knowing your online audience better
While Google Analytics is smart enough to tell you about your customers and the number of times they visited your website, it is difficult to figure out what users really need. However, with the right digital marketing tools, you can gain knowledge about your audience through user feedback and identify the loopholes to revise your digital marketing strategy.
7. Identifying competitors in the market
From catching up with the approaches followed by your competitors to staying ahead of the lot, an online presence allows companies to play on level ground. That being said, one has to come up with dynamic digital marketing techniques and novel methods to find out what works best for a brand.
8. Better direction for your branding
If a company claims that it is a Full Service Digital Marketing Agency and does not help you with coming up with a user-based marketing strategy regularly, they are not doing a great job. Identifying the goal of a business and being specific about what one wants to achieve with an online audience is vital to realign a digital marketing strategy. Whether it is gaining leads or connecting with customers at a deeper level, a goal-oriented strategy will guarantee success.
9. Easier to track and monitor digital campaigns
The older methods of marketing were not effective enough to keep a track of everything in a single place. With digital marketing, one can track and monitor many things at once- measuring return on investment, identifying topics that resonate with more users, gaining insights in real-time from online campaigns and many more. There is no need to store the data in excel sheets anymore because analytics tools such as SEMrush, Heap Analytics and Piwik are there in the market to help.
10. Long-lasting relationship with your customers
According to Statista, the average social media usage by people around the world is 145 minutes per day as of 2019-2020. So, people are actively taking part in social media and one must use this to one’s advantage. Digital marketing lets companies stay connected with their audience and it results in fruitful interactions along with great customer service. All in all, it is a win-win for both the business and the customers.