Digital Marketing For Healthcare Industry
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How effective Digital Marketing can be a boon for the Healthcare Industry
With the rise in the number of mobile devices being used by people, the trend in digital marketing has also become a part of the healthcare industry. If one wants to look at some statistics and figures, the numbers are interesting:
- In the year 2020 alone, more than $21 billion were invested in the digital health industry. Before the COVID-19 pandemic, there has been a steady increase in the adoption of digital health tools by consumers.
- By the year 2025, the global digital health market size will touch a humongous $657 billion.
So, if you are one of those companies that want to excel in the healthcare market, make sure you turn towards digital marketing to stay ahead of your competitors in today’s market. Here are a few advantages of why digital marketing is a good
Cost-Per-Acquisition (CPA) is much lesser
According to a survey report by VeinLine, it has been found that medical centres usually spend more than 348 U.S. dollars for every patient on television advertisements. However, if a company learns to devise a digital marketing strategy and implement it successfully, it can save over 50% of its money spent on ads. Not to mention that digital marketing can help companies gain new clients with less expenditure.
Leveraging demographics-based targeting
If you are one of those new healthcare companies that have launched in an area, location-based digital marketing can be a kickstart. This will allow you to understand the specifics such as the demographics, the number of people of a certain age group and gender and more. Once you start targeting your digital marketing campaigns this way, it will be easier to connect with the patients and they will also get a personalized experience.
Being more visible on search engine
Did you know that one out of every 20 searches on Google is related to healthcare? This includes symptoms, tips for maintaining diet, wellness and so on. If a digital marketing strategy is effective enough along with Search Engine Optimization(SEO), climbing up the ladder of search engine visibility is easier. Not only will it increase your chances of connecting with the proper people, but also help in scaling your campaign to gain quality leads to healthcare service.
Moreover, today’s digital marketing tools are professional enough to enhance the performance of a company’s services, thereby giving a boost in the number of patient referrals.
That being said, one must also learn how to implement the correct methods to gain the benefits of digital marketing for your healthcare company. It will not be surprising to learn that the popularity of virtual healthcare solutions is increasing day by day. According to Statista, the revenue generated in the segment of online doctor consultations will be reaching a whopping $21368.10 million by this year-end.
In a nutshell
Digitalization is the new black. Whether it is revamping your Search Engine Optimization methods or choosing social media marketing/email marketing, an online presence has become a necessity to thrive. The growth of healthcare sectors is imperative for reaching a wider audience who can benefit from the digital world. If you are one of those upcoming healthcare service companies that want to improve patient’s experience as well as work on brand reputation, digital marketing is the key to success. Also, if you are looking for a company that can help you through this journey, get in touch with us right away.